Product
Development
Engineer Owned

Wednesday, September 30 thru Whenever You Ship, 2026

This Week'sHot Deals

On complete, turn-key hardware product development. Concept to production. No middlemen in the price.

Markup Frenzy!•Pay 0¢ for account managers•When you hire engineers direct•Every week• Markup Frenzy!•Pay 0¢ for account managers•When you hire engineers direct•Every week• Markup Frenzy!•Pay 0¢ for account managers•When you hire engineers direct•Every week•
$79,900per phase
Engineer's
Choice
An engineer marking up a drawing at a workbench.

Elsewhere: $185,000 plus a deck

Phase 01 · Discover

Use case, requirements, who the users are and what they say, a first cost model, and an honest go / no-go. Typically 4 to 8 weeks.

Sometimes the right output is a recommendation not to proceed. We would rather tell you in week four than in month fourteen.

$149,900per phase
An engineer at a laptop beside an automated test cell.

Elsewhere: $310,000 plus a partner's lunch

Phase 02 · Define

Concepts become an architecture. The hard parts get de-risked on the bench. We settle how far we take it: embedded module or the full turn-key product. 8 to 12 weeks.

Cost model and program plan included. No extra charge for the bad news.

$399,900alpha and beta
units included
Built
In-House
A circuit board under a lamp.

Elsewhere: $890,000 and a change order

Phase 03 · Develop

Engineering-led. Detailed design, alpha units become beta units, built and tested in rounds. Working hardware in stakeholders' hands between rounds. 3 to 9 months.

$399,900 without a design freeze. Same price with one. Freeze is included.

$249,900per phase
Engineer's
Choice
Robot arms in an automated production cell.

Elsewhere: "handed back to your team"

Phase 04 · Deliver

Vendors selected, tooling kicked off, pilot units built on the real line. We stay through first production and hand over a package your team can run. 3 to 6 months.

The part most firms are weakest at. The part where a program is won or lost.

Prices shown are typical for the phase. Yours is scoped and written down, with deliverables and dates, before it starts. Every phase quoted on its own. Stop between phases and keep everything.

Engineer's

Item
of the
Week

Injection-moulded parts stacked on a factory floor.

Digital Coupon Deal

Big-firm pricehands it back at phase 3
Digital coupon− the hand-back

Includedfinal cost

Manufacturing
Transfer

Vendor audits, DFM, tooling review, pilot builds, line support. A documentation package a contract manufacturer can run without calling us.

Scan for
coupon ↓

Why the prices look like that

We believe good engineering can elevate a product.
We also believe you've been paying for the lobby.

Most product development is sold the way luxury goods are sold. The engineers are a fraction of the invoice. The rest is everyone standing between them and you. We took those people out of the building, and the price came with them.

The usual way

  1. Engineers
  2. Project manager
  3. Account manager
  4. Creative director
  5. Partner who "stays close to it"
  6. Office with a living wall
  7. Vendor markup, 15–20%
  8. You

Our way

  1. Engineers
  2. You

The person in the kickoff is the person doing the work. Has shipped products before. Owns the plan, the risks and the weekly review.

One enclosure. Tolerance-stacked, mould-ready, drawings to Y14.5.

Engineering cost$23,080What it takes to do the work.
Typical firm$110,000Same work, plus everyone in the list above.
NU$49,900Engineers, a bench, the lights on, a margin we can say out loud.

Illustrative. The ratios are real. The enclosure is made up.

1

Quality

Good engineering shouldn't be a luxury. Same senior engineers, same tolerance analysis, same pre-compliance bench. We just don't wrap it in a pitch.

2

Honesty

Honesty is our policy and, this week only, also our marketing. We say no more often than clients expect. Not to the work: to the schedule that can't hold, the feature that sinks the cost target, the vendor who is cheapest for a reason.

3

Ownership

Everyone should get to ship. You own everything: native CAD, schematics, source, tooling, vendor relationships, and the phone number of the person at the moulder who actually picks up.

Big Sale

0% account managers

while supplies last (they won't run out, we don't have any)

Stock #
yours
Model
the one that failed EMC
Color
whatever the resin vendor changed it to

Was

$another year

Sale Price

$a phone call

Your net cost: a stalled design, a failed test. We can help.

$3$3$3

Sticker price for a first call. Forty-five minutes. Actually free, but the roll only came in $3.

Penny

Pincher

As low as we can go

Not everyone needs the whole program. Sometimes it's one piece: a board that won't pass EMC, a usability study before submission, a lid that closes on unit ten thousand. Start wherever the problem is.

$2,900

Tolerance stack

Before the first prototype, not after the first failure.

$4,900

DFM review

Per part family. Moulding, casting, sheet metal, machining. Marked up in red.

$7,900

EMC pre-compliance

On our bench, before the lab. Certification holds fewer surprises.

$9,900

Firmware bring-up

Drivers, board support, version control from day one. Written to be read.

$12,900

PCB layout

Altium or KiCad. Power, sensing, wireless. Bring-up on our bench.

$18,900

Formative usability study

To IEC 62366-1. Cheapest on a foam model, dearest after a 510(k) review.

$3,900

Drop & ingress test

Our rig, a written plan, a report with the raw data attached.

$6,900

Appearance model

Sketch, foam, print. Sits on a desk for a week to see how it wears.

$29,900when you buy 3

Alpha, beta, pilot

Three build rounds, each with a test report. Mix or match the disciplines.

Typical prices. Each piece gets a written scope and a fixed number before we touch it.

Clip & save

Cash-saving coupons

Engineering cash-saving coupon

Free

Go / no-go recommendation

With any Discover phase. If the numbers don't work we will say so, in writing, and point you somewhere better.

Limit one per program. Cash value: about a year of your life. Good thru forever.

Engineering cash-saving coupon

0%

Vendor markup

Moulders, PCBA, cast urethane, soft tooling: passed through at cost, invoices attached. We are paid for engineering, not for forwarding email.

Not valid with any other markup. There isn't one.

Engineering cash-saving coupon

100%

Yours to keep

Native CAD, schematics, source, test data, the BOM with second sources noted, the changelog. Two years from now, when someone asks why the wall is 1.8 and not 2.0, the answer is in the file.

Not a coupon. Just the policy. No need to clip.

The fine print

Which, unusually, we mean.

We are not cheap. We are not marked up. NU is a small, senior product development firm. Industrial design, mechanical and electrical engineering, embedded software, human factors, prototyping and manufacturing transfer, done by one team that stays with the product until it ships. The flyer is a joke. The prices are how we actually sell.

Every phase is quoted on its own, scoped to what the program needs. You see the deliverables, the price and the dates before it starts. You can stop between phases with everything produced so far in your hands. Weekly reviews, a shared risk register, and no surprises in the invoice.

For regulated products we run design controls from the first phase: 21 CFR 820 and ISO 13485 practice, risk management to ISO 14971, usability to IEC 62366-1, electrical safety and EMC support for IEC 60601 and 61010. For everything else, the same habits with less ceremony.

We show work early and ugly. A breadboard on a plank, a foam block with tape on it, a spreadsheet with the wrong answer in it. If you want a firm that only shows finished things, we are the wrong fit, and we will say so in the first call.

Redeem this flyer

Tell us what you're building. A paragraph is enough.

No spec, no deck, no budget figure required. Describe the problem and where you are with it. A real engineer reads it and replies within two working days, usually with a few questions and a suggestion for a first call.

  1. We read it. Not a form. If it isn't a fit we say so.
  2. A first call. Forty-five minutes, on us. You tell the story, we ask the awkward questions.
  3. A written proposal for phase one. Scope, deliverables, price, dates. No commitment beyond it.

Or email hello@nuproduct.dev. We sign your NDA before you share anything sensitive.

Coupon redemption form